Revenue Resilience and Unit Economics
Rerun LTV/CAC with conservative churn, rising ad costs, and longer sales cycles. A founder shared how tightening attribution revealed CAC was 40% higher than believed. Post your sensitivity assumptions and we’ll highlight community-tested ranges in an upcoming round-up.
Revenue Resilience and Unit Economics
When 45% of revenue came from a single enterprise client, a startup celebrated—until procurement paused renewals. Diversify with mid-market segments and annual prepay incentives. What’s your top customer’s share today? Drop it anonymously and compare with peers for perspective.